Sony X90J vs Hisense U8G TV comparison 2021/11

The Sony X90J and the Hisense U8G are two of the favorites from 2021 when it comes to the best mid-range TVs. The X90J trumps with Sony’s image processing that is known for its natural picture and the U8G with its raw power that can make it even brighter and more colorful.

So what does that mean in detail and which TV is recommended for whom?

Sony X90J
Hisense U8G
vs
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Sony X90J and Hisense U8G compared – Which TV is better?

Reflections Icon
Reflections
Image quality in bright environments and dealing with reflections
53%
Sony X90J 55"
70%
Hisense U8G 55"
Viewing Angle Icon
Viewing Angle
Picture quality when sitting at an angle to the TV - Also relevant when sitting very close in front of a large TV.
38%
Sony X90J 55"
44%
Hisense U8G 55"
SDR Image Quality Icon
SDR Image Quality
Picture quality when viewing material in SDR, i.e. anything that is not HDR.
78%
Sony X90J 55"
84%
Hisense U8G 55"
HDR Image Quality Icon
HDR Image Quality
Picture quality when viewing material in HDR, so everything from HDR, HDR10, HLG to HDR10+ & Dolby Vision.
75%
Sony X90J 55"
80%
Hisense U8G 55"
Movies & Series Icon
Movies & Series
Use of the TV for movies, series & documentaries - be it as stream, BluRay or in the TV program.
83%
Sony X90J 55"
87%
Hisense U8G 55"
Gaming Icon
Gaming
Gaming performance of the TV especially for responsive games with focus on PS5 and Xbox Series X
79%
Sony X90J 55"
93%
Hisense U8G 55"
Sports Icon
Sports
Suitability for watching soccer, Formula 1, Olympics and more, even with several persons
62%
Sony X90J 55"
67%
Hisense U8G 55"
Equipment Icon
Equipment
Smart TV features, connections and general equipment of the TV
86%
Sony X90J 55"
73%
Hisense U8G 55"
Sony X90J 55"
Hisense U8G 55"
Rating v2.0
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Sony X90J 2021

Great TV with Sony's image processing

Direct LED with FALD
Direct LED with FALD
VA Panel
VA Panel
The X90J is a TV from Sony that belongs to the Bravia XR series and accordingly has the XR processor built in. Thus, it has a great image processing and still has features such as Dolby Vision or HDMI2.1. Series and movie fans should be very happy with this TV, but also gaming fans will get their money's worth β€” even if a few features are missing.
50" (12,6cm)
XR50X90J
55" (13,9cm)
XR55X90J
65" (16,4cm)
XR65X90J
75" (18,9cm)
XR75X90J

Hisense U8G 2021

Hisense TV with a lot of power behind the screen

Direct LED with FALD
Direct LED with FALD
VA Panel
VA Panel
Hisense is known for their powerful TVs with a great performance, and here they deliver again. The Hisense ULED U8G has a very high peak brightness and the contrast is excellent. Hisense is known for their powerful TVs with a great performance and here they deliver again. The Hisense ULED U8G has a very high peak brightness and the contrast is excellent. The only question is how it will fare against the strong competition.
55" (138,4cm)
55U8G
65" (163,83cm)
65U8G

Detailed comparison: Sony X90J or Hisense U8G

Sony X90J 55" Check Deal
Hisense U8G 55" Check Deal
Reflections Icon
Reflections Comparison

One outshines the other

Already in the first category, you notice that one TV has more power than the other. In a direct comparison β€” Sony X90J vs Hisense U8G β€” the U8G simply has the better or higher values.

That is why it simply scores better in terms of reflection handling β€” due to the higher peak brightness. The Sony TV should also only have problems with this when it is very bright, so if this is the case in your living room, then a look at the U8G is certainly recommended.

53%
Reflections
Reflections visible
No layer against reflections
Contrast
6220 :1
Max. Brightness
790 Nits
Video technologies
70%
Reflections
Reflections visible
No layer against reflections
Contrast
7900 :1
Max. Brightness
1600 Nits
Video technologies
Viewing Angle Icon
Viewing Angle Comparison

The typical problem with VA panels

Now let’s look at the biggest weakness of both TVs: the viewing angle.

In fact, both only have a very limited viewing angle, at which the picture does not lose image quality. This is due to the VA panels of both TVs.

This is important if you want to watch the TV with several people or if you have a very wide seating area where you look at the TV at an angle, when you sit at the side.

38%
Panel type
VA Panel
VA Panel
Viewing Angle
narrow
VA Viewing Angle
Reflections
Reflections visible
Reflections visible
44%
Panel type
VA Panel
VA Panel
Viewing Angle
narrow
VA Viewing Angle
Reflections
Reflections visible
Reflections visible
SDR image Icon
SDR image Comparison

It depends on the taste

When it comes to SDR picture quality, things start to get tricky, because while the Hisense TV has the higher values, that doesn’t include factors like the better image processing of the X90J. So while at first glance it looks like the U8G is simply better, that may be a fallacy for many viewers.

Roughly speaking, the Hisense can definitely provide the brighter and more colorful picture because it has more power, but if you prefer a natural picture, the X90J is the right choice.

78%
Panel type
VA Panel
VA Panel
Backlight
Direct LED with FALD
Direct LED with FALD
Local Dimming
Full Array Local Dimming with 24 Zones
Contrast
6220 :1
Max. Brightness
790 Nits
DCI-P3
78%
Energy consumption SDR
101 kWh / 1.000 Hours
84%
Panel type
VA Panel
VA Panel
Backlight
Direct LED with FALD
Direct LED with FALD
Local Dimming
Full Array Local Dimming with 132 Zones
Contrast
7900 :1
Max. Brightness
1600 Nits
DCI-P3
82%
Energy consumption SDR
240 kWh / 1.000 Hours
HDR image Icon
HDR image Comparison

Fewer difference than SDR

It is the same with HDR image quality as with SDR. The Hisense has more raw power which allows it to achieve higher scores. However, even though the X90J has less contrast, brightness and color space, the better image processing. So it comes down to subjective taste which TV looks better, even more so than with regular SDR-Content.

One feature the X90J lacks that the U8G has is HDR10+.

75%
Panel type
VA Panel
VA Panel
Backlight
Direct LED with FALD
Direct LED with FALD
Local Dimming
Full Array Local Dimming with 24 Zones
Contrast
6220 :1
Max. Brightness
790 Nits
DCI-P3
78%
REC 2020
68%
Energy consumption HDR
139 kWh / 1.000 Hours
Video technologies
80%
Panel type
VA Panel
VA Panel
Backlight
Direct LED with FALD
Direct LED with FALD
Local Dimming
Full Array Local Dimming with 132 Zones
Contrast
7900 :1
Max. Brightness
1600 Nits
DCI-P3
82%
REC 2020
70%
Energy consumption HDR
280 kWh / 1.000 Hours
Video technologies
Movies & Series Icon
Movies & Series Comparison

Cinematic performance on both TVs

For regular series and movies, we think the X90J is better recommended, but that’s the point, we prefer a natural image processing over a bright and colorful image and for you that doesn’t have to be the case. So depending on preference, both perform differently.

However, both TVs make for great movie nights, with only popcorn missing to create a true cinematic atmosphere.

83%
HDR Image Quality
SDR Image Quality
Environment & Reflections
Tuner
Analog (NTSC/PAL/SECAM) DVB-T DVB-T2 DVB-C DVB-S DVB-S2
Twin Tuner
Audio
2.0 Channels with 20 Watt
Audio formats
HDMI ARC / eARC
/
87%
HDR Image Quality
SDR Image Quality
Environment & Reflections
Tuner
Analog (NTSC/PAL/SECAM) DVB-T DVB-T2 DVB-C DVB-S DVB-S2
Twin Tuner
Audio
2.0 Channels with 20 Watt
Audio formats
HDMI ARC / eARC
/
Gaming Icon
Gaming performance Comparison

Only on the PS5 or also XBOX?

You can already see it, the Hisense once again has the clearly higher rating. This time, it’s about gaming and the U8G scores better here because it has VRR and a real Auto Low Latency Mode. The X90J unfortunately doesn’t have VRR and a real ALLM yet, but they are supposed to be added with an update and the Sony TV already has an ALLM specifically for the PS5.

It is also important to mention that the PS5 itself does not have VRR yet, so there are no restrictions if you play on the Sony console. So for Xbox Series X gamers, there may be advantages to choosing the Hisense U8G, but this should only bother the most experienced gamers.

79%
Frequency
120Hz
Response Time
ca. 4ms
HDMI 2.1
2x Connections
Variable Refresh Rate
Input Lag [email protected] +HDR
ca. 18ms
ca. 11ms
93%
Frequency
120Hz
Response Time
ca. 4ms
HDMI 2.1
2x Connections
Variable Refresh Rate
Input Lag [email protected] +HDR
ca. 15ms
ca. 6ms
Sports Icon
Sports performance Comparison

Good sports performance, but limited viewing angles

There’s not much to say on the subject of sports performance. The response time is equally short and the picture quality should be just as good with both.

Thus, the next sporting event can come, but you have to keep in mind that there can be problems with both TVs if you want to watch with several people at the same time. Unfortunately, this is the toll you have to take on a VA panel.

62%
Frequency
120Hz
Response Time
ca. 4ms
67%
Frequency
120Hz
Response Time
ca. 4ms
Equipment Icon
Equipment Comparison

Google TV vs Android 10

The two TVs only differ from each other to a limited extent in terms of smart TV features. The operating system of the Sony X90J is Google TV, which is actually just Andoid 10 in a new guise, and only the way the interface of The TV is designed has changed.

So both have the Google Play Store with a huge selection of downloadable apps, and they always run smoothly on both.
An advantage for Apple users: The Sony X90J has Apple Airplay and Apple Homekit is also available.
And for those who still like to use it, the X90J has a Twin Tuner instead of a Single Tuner like the Hisense U8G, so you can watch one channel and record another on the Sony TV at the same time.

86%
Operating System
Google TV
Bluetooth
Twin Tuner
Integrated soundbar
Audio
2.0 Channels with 20 Watt
HDMI ARC / eARC
/
Audio formats
USB recording PVR
HDMI 2.0
2
HDMI 2.1
2
USB 2.0
1
USB 3.0
1
Ethernet RJ45
1
3.5mm jack
1
Digital optical
1
Ci+ 1.4
1
Timeshift
Apple Airplay
Apple Homekit
Assistants
Google Assistant
integriert
Amazon Alexa
kompatibel
Ambilight
73%
Operating System
Android 10
Bluetooth
Twin Tuner
Integrated soundbar
Audio
2.0 Channels with 20 Watt
HDMI ARC / eARC
/
Audio formats
USB recording PVR
HDMI 2.0
2
HDMI 2.1
2
USB 2.0
1
USB 3.0
1
Ethernet RJ45
1
3.5mm jack
1
Digital optical
1
Ci+ 1.4
Timeshift
Apple Airplay
Apple Homekit
Assistants
Google Assistant
integriert
Amazon Alexa
kompatibel
Ambilight
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Our conclusion:
Image processing vs. raw power

tvfindr Vitus
Vitus // tvfindr.com

It is really difficult to make a recommendation here, because it depends even more than usual on the personal situation, but also on one’s own preference. I personally find the natural picture of the X90J more appealing and the advantages, such as the higher brightness of the U8G, are not noticeable in darkened rooms.

If you want a more color-intensive picture, or have problems with reflections in general, you should go for the U8g.
One recommendation I can definitely give at the moment is that the Hisense TV is recommended if you want to take full advantage of not only the PS5 like the X90J, but also the XBOX Series X.

Sony X90J 2021
70%
Sony X90J
More about the Sony X90J
  • Contrast Ratio 6200:1
  • Full Array Local Dimming
  • Great Motion Handling
  • Cognitive Processor XR
  • HDMI 2.1 with [email protected]
  • Viewing Angle
  • No VRR
  • No ALLM
50" (12,6cm)
XR50X90J
55" (13,9cm)
XR55X90J
65" (16,4cm)
XR65X90J
75" (18,9cm)
XR75X90J
Hisense U8G 2021
75%
Hisense U8G
More about the Hisense U8G
  • 120Hz VA Panel
  • Contrast Ratio 7900:1
  • HDR-Performance
  • Full Array Local Dimming
  • HDMI 2.1 with VRR & ALLM
  • No Bass
  • Bad Highs and Lows
  • Narrow Viewing Angle
55" (138,4cm)
55U8G
65" (163,83cm)
65U8G
* Approximate price incl. VAT, plus shipping costs. Please note that prices shown here may have changed in the meantime.
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