Hisense U7G

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Hisense U7G ULED TV - Inexpensive with performance?

The Hisense U7G is a mid-range model in Hisense’s 2021 ULED lineup. The TV works with Quantum Dots and is therefore a QLED device. Thus, the name ULED does not refer to a new technology, but is merely a brand name of Hisense. The Chinese manufacturer Hisense is known for its aggressive price structure and packs many high-quality features like Full Array Local Dimming or Dolby Vision even in its cheaper models. But can the Hisense U7G be as convincing as the H8G last year, or is Hisense now resting on its laurels?

The model comes in 55, 65 and 75 inches and they only differ in the Local Dimming Zones, while the smaller model has less and larger ones accordingly more. It is also important to mention that the U7G is only available in Canada and the US.

Hisense U7G Prices

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Simple design with risk of confusion

The Hisense U7G has a simple yet high-quality look. Its metal frame is extremely slim so that it does not distract from the picture content and cuts a good figure on the wall. The interfaces are also easily accessible, since they are aligned towards the TVs side.

The back is mostly made of metal and makes a stable impression. The widely spaced feet look quite delicate and support the TV quite well. There are also clips on the back and on the feet, which allows for a fairly clean cable management.

Once again in short, it looks exactly like last year’s H8G, which is also the predecessor of the U7G.

verarbeitung Hisense U7G
  • Simple high quality design
  • Narrow frame
  • Mainly made of metal
  • Solid stand
  • Cable management

Good picture quality thanks to great features

Just like you would expect from Hisense TVs, you get a lot for your money. The 10-bit VA panel has inky blacks and an extremely high contrast of 6300:1, thanks to the Full Array Local Dimming feature.

This not only makes the picture quality in dark environments really good, but also the HDR performance, which is further enhanced by the high peak brightness of 950 Nits in combination with the wide color gamut.
The only feature the U7G lacks is a layer to widen the viewing angle. This is quite narrow, so you have to sit straight in front of the TV to enjoy the good picture quality.

Both Dolby Vision and HDR10+ are available as dynamic HDR formats.

bildqualitaet Hisense U7G
Picture Quality
  • 10 (8+2) Bit VA-Panel
  • Deep blacks
  • Contrast Ratio 6300:1
  • Peak brightness 950Nits
  • Full Array Local Dimming
  • Narrow viewing angle
  • Dolby Vision & HDR10+

Solid motion handling - perfect for games and sports

The Hisense U7G has an excellent motion display. Due to the 120 Hz panel, paired with the very low response time of ~5 ms, the 4K TV can display motions very smoothly. However, the response time is not low enough to avoid motion blur in very fast movements. As it is often the case with TVs with a good response time, slow camera pans can also lead to stutter in the picture on the U7G.

The backlight is technically not free of stutter, but practically no one should notice it due to the frequency of 960 Hz. Furthermore, judder can be removed from all native content, so you don’t have to worry about it.

motionhandling Hisense U7G
Motion Handling
  • 120-Hz Panel
  • Response time ~5 ms
  • 960-Hz backlight
  • Judder can be removed
  • Stutter in low framerate content

Everything the gamer heart desires

The Hisense U7G is really well suited for gaming. Besides good motion handling, it has everything you need for the current consoles. The input lag of ~15ms at [email protected] is not perfect, but it is still fast enough and should only be noticed by the most demanding gamers.

The HDMI 2.1 interface also makes the U7G suitable for gaming at [email protected], with an great input lag of ~8ms! This input lag is automatically kept as low as possible by the Auto Low Latency Mode.

Furthermore, a Variable Refresh Rate via FreeSync is supported so that screen tearing can be avoided with AMD graphics cards. Unfortunately, the U7G is not compatible with G-Sync.

gaming Hisense U7G

Typical shortcoming - Easy to upgrade

The worst aspect of the Hisense U7G is the native sound — but this is rather the norm for TVs, so we are not surprised. The stereo speakers with 10 watts each can fill large rooms easily and are therefore loud enough. The biggest problem is the common one, it lacks bass. It should be mentioned that the speakers are by no means bad, especially compared to other TV speakers.

However, if you want to have the best sound experience to take the TV experience to the next level, there is no way around a soundbar or even a hi-fi system.

The U7G offers the perfect basis for this, because uncompressed Dolby Atmos can be transmitted via a Dolby True HD thanks to the HDMI-eARC port. The TV even fully supports DTS codecs. Thus, the whole world of soundbars and HiFi systems is open to you!

sound Hisense U7G
  • 2.1.1 Speakers
  • Dolby Atmos
  • DTS
  • No bass

Simply smart

Hisense’s operating system for all 2021 models is Android 10 and not Google TV like many other manufacturers. This is more a matter of visual changes, which is why Android 10 still provides a good experience. It is easy to navigate through the menus and the app selection is large. As with most TVs, however, ads are visible here as well, which unfortunately cannot be removed.

The remote control serves its purpose, and sponsored buttons of the most prominent streaming services have been added, which take you directly to the respective platform. Namely, Peacock and tubi are available alongside the biggest services, such as Netflix, Prime Video, YouTube and Disney+. Voice control is also available via the built-in microphone.

smarttv Hisense U7G
Smart TV
  • Android 10.0
  • Voice Control
  • Quick access to streaming services
  • Large selection of apps
  • Ads

Performance we expect from Hisense

The Hisense U7G is an impressive budget TV and a great TV for the majority of uses. It offers excellent value for its price and it successfully rivals some much more expensive models from competitors, such as the Sony X90J.
Unfortunately, the picture degrades at wide viewing angles, as you’d expect with a VA panel. This makes the U7G not suitable for a wide sitting area or for watching sports with a large group of friends, as the picture degrades at these angles.

Gamers should also be satisfied because of the gaming performance of the U7G. With low input lag, a good response time, and features like [email protected] thanks to HDMI2.1 port, which the U6G does not have, or the VRR feature, you are prepared for the next gaming adventure.


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Great all-rounder with limited viewing angles
  • 120Hz VA Panel
  • Contrast Ratio ~6300:1
  • Full Array Local Dimming
  • HDMI 2.1
  • Dolby Vision & HDR10+
  • Limited viewing angle

Hisense U7G Prices

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* All prices are in USD incl. VAT, if necessary plus shipping. Interim changes of prices, ranking, delivery time and costs are possible. Last update 2021-07-26 01:49:01
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