

Huge TVs are as popular as ever – but not everybody can afford to buy a big unit upwards of 65 inches. Some don’t even need or want one the TV this big. If you live in a small apartment or simply need a second set for your bedroom, bathroom or kitchen, a 40 to 43 inch TV is definitely enough.
On this page we present three TVs that come with different strengths and weaknesses, but are all 40 or 43 inches in size. There’s something for every application and every budget. If you need any more info, check out our TVfindr.
These are the Best 40 43 inch TVs in 2019

- Deep blacks
- Good brightness
- Great Smart features
- Very affordable price tag
- No local dimming
- HDR
- Viewing angle
- Motion Handling

- Low input lag
- Wide viewing angle
- LG webOS 4.5 Smart Platform
- Affordable price
- No local dimming
- Poor black level
- HDR performance

- QLED
- Deep blacks
- Low input lag
- Good Smart features
- Contrast & HDR
- No Local Dimming
- Viewing angle

The Best low budget Fire TV 40 43 inch TV
Toshiba Fire TV Edition
Toshiba isn’t exactly known for manufacturing top 4K TVs but they certainly deliver a great set in collaboration with Amazon. The Toshiba Fire TV 2019 is a very good entry-level 43 inch TV at a very affordable price.
The VA panel delivers a great picture with very prominent blacks and good reflection handling. It also offers good brightness for SDR content, yet it cannot get bright enough and does not have a wide color gamut for displaying impressive HDR content. Also, the image degrades when viewed at an angle with washed out colors and diminishing brightness. Unfortunately, the motion handling isn’t exactly stunning and might cause some motion blur with fast moving content.
As the Toshiba Fire TV 2019 is made in collaboration with tech titan Amazon, the Smart OS is Amazon’s very own Fire TV 6. Think of the Toshiba Fire TV 2019 like a bigger Amazon Fire TV Stick with a tuner and a 43 inch screen attached to it. You can easily watch Netflix, Amazon Prime Video, HBO Now or any other streaming service without any issues. Amazon Alexa is of course included and offers voice control capabilities.

The Best 40 43 inch TV with a wide viewing angle
LG UM7500
The LG UM7300 is a 43 inch TV with an IPS panel that is the best choice for wide viewing angles and seating areas. Compared with a VA panel, it doesn’t perform as well in terms of black level and contrast ratio. Black areas are displayed with a tint of grey in darker environments, however, these disadvantages don’t show in a well lit room.
The UM7300 is a good TV for every application except for HDR content due to its limited contrast ratio. Watching movies and sports or playing video games with lots of people works very well, though. The input lag is extremely low, which means that fast-paced games are displayed without noticeable latency. Thus, it is also suited for the use as a PC monitor.
The available Smart features are satisfactory. The LG TV runs on webOS 4.5, the same OS as all the high-end models. The OS looks polished and offers a vast selection of intuitive apps. The most popular ones, Netflix, Amazon Prime Video, YouTube and countless more are all available for download.

The Best QLED 40 43 inch TV
Samsung Q60R
The 43 inch model of the Samsung QLED Q60R features a VA panel, which has the well-known advantages and disadvantages: deep blacks, good contrast and a limited viewing angle. However, the TV’s brightness is higher than that of the other two, which makes it much more suitable for brighter rooms and better at displaying HDR content. The brightness for SDR content is also fantastic. The 43 inch model has a 60 Hz panel and not the 120Hz panel found on the 55 inch model and upwards.
For blockbusters, tv shows and video games, the Q60R is a very good choice. Fast content is displayed without motion blur, which is good for action movies and sports. The input lag is 6 ms at 1080p @ 120 Hz and 14 ms at 4K @ 60 Hz. FreeSync VRR reduces the input lag even further. These are excellent values. This makes the Q60R very suitable as a TV for the Playstation 4 Pro and especially for the Xbox One S / X because of FreeSync.
The Smart OS Tizen provides voice control via Google Assistant, Amazon Alexa or Samsung Bixby. Apple AirPlay 2 is also available. Samsung’s Smart Remote is also included in the set.
The Best 40 43 inch TVs compared
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Toshiba Fire TV Edition | LG UM7500 | Samsung Q60R | |
Gaming Good features for gaming include low input lag, low motion blur and sufficient frame rate. | |||
Viewing angle The viewing angle is the angle at which the screen can be viewed without the colors being washed out and the brightness diminishing. | |||
Bright environment A classic bright environment would be a well lit living room with many windows. Good televisions should be able to deliver good picture in a bright room. | |||
Dark environment In dark rooms, televisions should be able to display content correctly. This requires good black levels so that black content does not appear dark grey in complete darkness. | |||
Home cinema To bring the cinema experience to you, a good TV should be able to reproduce images and sound equivalent to modern cinemas. | |||
HDR Anyone who likes to watch high-resolution content such as Blu-rays or 4K streaming needs a TV with wide color gamut and good peak brightness. This is the only way to display films and series with a high contrast range. | |||
Smart TV Every Smart TV has a number of Smart features that are designed to make operation easier. In addition to apps such as Netflix or Amazon Prime Video, these include voice control via Amazon Alexa and Google Assistant as well as Apple AirPlay 2. | |||
Features The number of connections to ensure flexibility for the technical periphery needed for additional equipment. | |||
Specialties Not all televisions have the same technical features. Here you can choose according to your needs. | Amazon Fire TV | Sports | QLED |
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Toshiba Fire TV Edition | LG UM7500 | Samsung Q60R | |
Available sizes The compared 40 43 inch TV are available in following screen sizes | 43 Inch
See price 50 Inch
See price 55 Inch
See price All prices | 43 Inch
See price 50 Inch
See price 55 Inch
See price 65 Inch
See price 70 Inch
See price 75 Inch
See price All prices | 43 Inch
See price 49 Inch
See price 55 Inch
See price 65 Inch
See price 75 Inch
See price 82 Inch
See price All prices |

What makes the best 40 43 inch TV?
Usually, TVs with a screen size of 40 or 43 inches count as entry-level devices. If you want a higher picture quality and better features, you will have to invest in a larger TV. However, this doesn’t mean that the selected 40 to 43 inch TVs aren’t good. These are the best TVs available in this size. The picture quality is good on all TVs without question – only the range of functions is somewhat limited.
The Toshiba Fire TV 2019 is a very affordable option for anyone mainly watching content on streaming platforms e.g. Amazon Prime Video or Netflix. It is suitable for standard cable TV, too, of course. Gaming on PC and consoles works fine as well. There are better options, if you are looking for HDR.
Further, the LG UM7300 is good for watching films or sports with bigger groups. Thanks to its IPS panel, the viewing angle is wide and peak brightness is higher. It should be preferably used in bright rooms, because the black level and contrast are somewhat poor.
The most expensive TV in this selection is the Samsung Q60R. It is the all-rounder of this selection and it will be difficult to find a 4K TV that has a better price-performance ratio. The Q60R is a great choice for movies, gaming, HDR and SDR, dark environments and well lit rooms. This is the best value you get with 43 inches.