Samsung is on of the market leader among TV manufacturers and was for example the first to release a complete 3D lineup in 2010. The South Korean company relies on key features, such as the Quantum Dot technology (QLED) developed specifically for the display sector and the Quantum Processor 8K in combination with artificial intelligence (AI). Another characteristic feature of Samsung is the almost exclusively installed VA panel. The company advertises its “Anti-Glare” development on the QLED models, which is supposed to produce a strong brightness and high contrast. Another keyword is “Dual-LED“, Samsung’s patented backlight technology, which uses two different types of LEDs with different color temperatures to provide high native contrast. Only the high-end models also feature full array local dimming.
In the area of sound, the manufacturer is focusing on three special features: Object Tracking Sound (OTS), Active Voice Amplifier (AVA), an adjustment of the sound to the respective ambient noise and Q-Symphony, which is used to expand the audio range of the internal speakers with a soundbar.
Unfortunately, the Dolby VisionDynamic HDR-format with a color depth of up to 12 Bits and Mastering of up to 10,000 Nits and DTSMulti-channel-sound-system (Surround Sound) competing with Dolby Digital formats are not available on Samsung TVs. The fact that the DTS audio format isn’t supported by the TV isn’t that bad, as it’s easy to find a solution to solve the problem. But the fact that the high-end models in particular don’t support Dolby Vision is really annoying, as Dolby Vision will almost certainly prevail among the dynamic HDRHigh Dynamic Range – image/video with more dynamic range (contrast range) formats and the better Samsung TVs would actually have the necessary test values to display Dolby Vision content effectively.
In the Smart TV category, the key features are the Tizen OS software and the Smart Remote control. Since 2019 the models also bring Apple TV and AirPlay 2 with them.
In general, Samsung represents a minimalist design in which the lifestyle models “The Frame”, “The Serif” and “The Sero” stand out. The new Samsung models feature an Infinity Screen with a 99 percent screen to body ratio.
For your orientation: Samsung’s model designations consist of letters and numbers. The letters used stand for the year of release (from K=2016 to T=2020), while the number says something about the quality of the TV model. Roughly speaking, the higher it is, the better the TV. The letter Q indicates that this is a QLED model.