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In the past few years, there was already a growing trend in the purchase of TV devices: interest in televisions with OLED screens increased continuously. According to GfK, this trend remained unchanged in the first quarter of this year, reaching 17 percentage points on the overall market. 

This shows that the number has more than tripled in the past four years. Therefore, almost every fifth television is based on the technology of self-luminous pixel. While a good 3 out of 4 devices are now also UHD-capable, the total number of units sold declined to 1.1 million and is thus still falling.

According to the Reuters news agency, the two companies from the electronics industry have agreed on a deal worth billions. On this basis, LG Display will deliver several million WOLED panels to Samsung Electronics in the coming years. We are talking about 2 million units, which are already planned for the upcoming year. An additional 3 and 5 million units are planned for 2025 and 2026 respectively.

It remains to be seen, however, in which way Samsung will use these quantities. Clearly, the South Korean manufacturer wants to establish itself further in the premium TV segment. To achieve this, the production of LCD panels was discontinued last year and the division, including several thousand patents, was sold to the Chinese display producer CSOT – a subsidiary of TCL.

The reason for the agreement is Samsung Display’s currently comparatively low production capacity to supply its big brother with sufficient quantities of QD OLEDs. Furthermore, higher production costs play a role.

In the coming year, the current privilege regarding utility costs for cable connections in Germany will be eliminated by a law change. Tenants with cable television as part of their utility costs or rent will then have the option to choose the type of reception they want or to forego linear television altogether in order to save money. 

Until now, landlords have been able to pass on the costs of a cable contract to all tenants. Although in many cases this is a cost saving per household, it also means that you have to pay for a cable connection in every case. As of mid-2024, this point may no longer be part of the bill. Therefore, inform yourself early on whether the new regulation also applies to you in order to avoid any misunderstandings in advance.

According to the British market research institute Technavio, the television market is on a growth course and could increase by more than 180 billion US dollars in the next four years. Especially the range between 52 and 65 inches is steadily becoming more popular.

The situation is different for content in UHD respectively 4K. The company still sees untapped potential here. While 8K models still maintain a niche existence, the analysts see a change in this area by 2027 and believe that corresponding devices will make up ground by that time. 

Whether this will actually be the case given the current lull in content in combination with the current costs for such a TV, we will see. It would be more important to first expand the 4K offering in order to build on this foundation.

The OLED line-up announced at the beginning of the year is now available. In addition to the LG OLED B3, which represents the company’s new entry into the world of self-luminous pixels, the South Korean manufacturer is also stepping up with the popular gaming series from the C division. However, LG has not included an additional cooling unit here. 

Its flagship and once again equipped with the newest technology is the Gallery series with the LG OLED evo G3. Keyword here is especially the fresh MLA technology with an immense number of micro-lenses that further increase the brightness efficiency and turn the model into one of the most powerful TV devices in its field.

As part of the 2023 TV line-up, the South Korean company is expanding its cloud gaming offer in several ways. If you have an supported GeForce Now subscription, you will be able to stream your content in 4K with up to 60 frames per second onto the screen. A subsequent implementation for selected LG models from 2022 is also planned.

In addition, Boosteroid has been brought on board and joins existing partners such as xCloud, Blacknut, Utomik and GFN. You will have access to it starting with the 2021 model year. With the so-called Quick Game Card in webOS 23, you can access the services directly from the start screen.