Like all Samsung TVs, the TU7000 uses a VAVertical Alignment, type of LCD Panel panel. Thus it produces a deep black and has a high contrast ratio of 5100:1, which results in a reasonable picture quality in dark surroundings. However, the premium UHD TV does not get very bright and its reflection handling is not really good either, which means that the TU7000 struggles in bright surroundings. Its viewing angle is quite narrow, so that even at slightly oblique viewing angles the colors look washed-out – in this. respect the LG UN7300 can really shine!
Since both devices are entry-level models, their equipment is not really big. You can not expect that these affordable devices have Local dimming or Dolby VisionDynamic HDR-format with a color depth of up to 12 Bits and Mastering of up to 10,000 Nits, but at least the TU7000 supports Dolby AtmosObject-based surround sound format with 3D-Sound from any direction, which can be used with external sound systems to create a cinema-like atmosphere.