The LG UM7300 is the same as the RU7100 in terms of price and features – but fundamentally different on a technical level. This TV is better suited for bright rooms, which is due to the IPSIn-Plane Switching, type of LCD Panel panel. The characteristics of these panels are far better reflection handling, higher brightness and a wider viewing angle. However, the performance suffers in dark rooms because black cannot be displayed with a lot of depth. As a result, HDRHigh Dynamic Range – image/video with more dynamic range (contrast range) is just as poorly displayed.