The so-called Pixelshift or Pixel Orbiter is a functionality that is used in modern OLED TVs. This maintenance tool is one of several approaches to prevent the effect known as burn-in. During this procedure, a few pixels are shifted to the left or right of the screen in small steps and at specific time intervals. This can cause the content on one side to be slightly cut off, while the other side has a thin area that remains black. In theory, this is supposed to better preserve the self-illuminating pixels. In practice, this is often only partially successful, since neighboring pixels – for example in logos – often have the same color. Essentially, the function serves to minimize the “burning in” of bright contours.

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