Google Assistant

The so-called Google Assistant is a voice assistant that was developed by Google and has been an integral part of the functional scope of numerous TV models and other devices such as smartphones as a smart feature since 2016. The virtual assistant follows voice commands and uses artificial intelligence to respond to the instructions and carry out the desired task.

More Information about Google Assistant

Voice-controlled TV with the help of Google Assistant

In addition to simply switching the TV on and off, this feature helps you change the channel, adjust the volume and launch certain apps from streaming providers. You can also use Google Assistant to control other smart home devices that are connected to the TV.

Today, the feature is available on most smart TVs that have an Android operating system. It is also widespread on devices that use different interfaces, such as models based on webOS. Direct competition comes from Amazon’s Alexa, Apple’s Siri and the two internal solutions called ThinQ AI and Bixby.

The following table provides a complete overview:

Voice assistant	TV manufacturer
Amazon Alexa	Hisense, Insignia, LG, Philips, Sony, Toshiba, Panasonic
Apple Siri (via Apple TV)	All brands with Apple TV compatibility
Google Assistant	Hisense, LG, Philips, Sony, TCL, Vizio, Panasonic
LG ThinQ	LG
Panasonic My Home Screen	Panasonic
Roku Voice (via Roku TV)	Hisense, Philips, RCA, Sharp, TCL
Samsung Bixby	Samsung

Advantages and risks of use:

Advantages	Disadvantages
Control of smart home devices	Data protection concerns due to misuse of information
Support with planning and organisation	Misinterpretation of commands
Communication skills via phone call, text messages and emails	Dependence on internet connection
Entertainment options	Security risks due to access from outside
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